Last night, I had the opportunity to participate in a panel discussion hosted by the San Diego Online Society (SANDIOS). We really dug deep into how businesses can use Twitter successfully. If you would like to learn more about the following areas you can listen to the replay here
- How is the panel using Twitter for business?
- How are we making “money” using Twitter?
- Where is the Return on Investment (ROI)?
- How your Twitter reputation will either help or hurt your SEO
- Social Media versus Pay-Per-Click: The Customer Relationship Always Wins
- Social Media Metrics: What are we measuring?
- The Innovative Uses of Twitter: What We Like
- Involving Sales, Marketing and CEO’s
- Social Media Tool vs the Communications Process
- WIIFM: What’s In It For Me?
- Considerations and Strategic Decisions
- Business Basics for Twitter (and pet-peeves of the panel
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The panelists included:
Jim Hickey is the VP of Internet Marketing at Parallel 6, a San Diego-based social media technology and services agency, and is an expert in most aspects of Internet Marketing.
Joe Melanson, the President of Parallel 6, leverages proprietary Captive Reach technology, expert talent, processes, tools and techniques to optimize Social Media and drive measurable business results.
Crosby Noricks, Social Media Manager at Red Door Interactive, and Founder of PR Couture. In 2010, Crosby was named “Blogger of the Year” at the inaugural InfluenceSD Awards.
Chris Kameir, Chairman, San Diego Online Society (SANDios), a round-table and networking group for San Diego Internet executives.
Terry Crosby is a Social Media Consultant and Trainer who helps business manage emerging social media strategies and tools currently consulting with the Consumer Insights Department at Taco Bell.
Kevin Popović, Communications Director, Ideahaus® and Author of Satellite Marketing, a trademarked strategy for using social media for business. Kevin was recently ranked #43 in Fast Company’s Influence Project to find “the most influential people online”.
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